How I Work
At High & Low Marketing, I firmly believe that B2B demand generation activity can only be effective if it rests on a solid foundation of marketing fundamentals.
If you’re not able to clearly explain who your audience is, what you’re selling to them and why you’re better than the competition, it is that much harder to run effective demand generation campaigns. You might get lucky with a campaign that performs well, but luck isn’t scalable.
From Zero to Revenue
For clients with a blank marketing slate, I have an established playbook for getting you from a solid strategic foundation to launching your first serious demand generation campaigns.
Of course, I can also feed into this playbook the planning and strategy that’s already been done so that we can focus on making your marketing as effective as possible.
Interim Support
For clients that already have a marketing function, I can be parachuted in to support that function.
I can cover paternity/maternity leave, sabbaticals, or any other temporary need for additional marketing support, where I’m very happy to get stuck in with the day-to-day activity of running a marketing function. Take a look at the range of ad-hoc freelance B2B services I offer.
The High & Low Marketing Playbook
This is the step-by-step approach I take with my clients to build a solid foundation from which I can then build and launch effective demand generation campaigns.
As no two clients are the same, the entire process is tweaked based on the client's unique needs and existing marketing activities. But I make sure each step is in place before moving on to the next stage.
Each box shows the deliverables for every part of the full playbook, and demonstrates how each part works with the other to build a strong foundation for a revenue-focussed marketing team.
Free Consultation: Learn how a fractional marketer can help your business
If you’re a growing technology business and want to understand how my fractional and freelance B2B marketing services can help you, fill out the form to book an initial 30 minute consultation.