WHAT I DO
What I Do
Through High & Low Marketing I give growing technology companies access to experienced marketing support on a freelance or fractional basis.
I work with my clients to help them achieve their marketing goals by taking a thorough look at their entire approach to marketing. I start with the fundamentals (ICP, persona, messaging, product positioning), and then use this to build out demand generation campaigns that get you noticed by your audience.
Although I don’t stop there - I execute on the campaign, getting low down in the weeds of day-to-day tactical execution.
But I do realise that some clients are already doing a great job at marketing and simply need more support. I’m equally adept at executing on existing strategies and campaigns.
Take a look below for a summary of my skillset and the ways I can provide fractional and part time support for your business.
FRACTIONAL MARKETING LEADERSHIP
I can act as your marketing director or head of marketing for an agreed number of days each week, setting the strategy and owning the plan alongside your leadership team. This suits businesses that are between senior hires, or are not yet at the stage where a full time marketing leader makes sense.
I will get properly involved, not just advise from a distance. That means owning the marketing budget, managing any existing team or freelancers, and reporting on progress in a way your board or investors will understand.
SEO AND CONTENT STRATEGY
I create SEO strategies and content plans that are built around what your buyers are searching for. This includes technical SEO recommendations, keyword research, and a content calendar that a small team or a handful of freelancers can deliver against.
I am comfortable managing freelance writers directly, or working alongside an existing content team, to get content out consistently and to a high standard.
BRAND AND WEBSITE
I lead brand refreshes and website rebuilds from initial positioning and messaging through to a finished, live site. I work closely with designers and developers on the delivery, but I own the project end to end.
This covers everything from a full rebrand to a more focused refresh of messaging and visual identity. I can scope the right level of work for where your brand is now.
HUBSPOT MARKETING OPERATIONS AND REPORTING
I set up and manage HubSpot to make sure it is working for your business, from lead scoring and routing to campaign reporting. I can also bring in additional attribution tools where deeper reporting is needed.
This is more than initial setup of Hubspot. I can take your existing deployment and make sure it is working the way you want it to. I will also build dashboards and reporting that let you see clearly what marketing is contributing.
DEMAND GENERATION AND ABM
I build and run demand generation programmes designed to fill the pipeline, using a mix of paid, organic and outbound channels. This includes LinkedIn and paid media campaigns, SEO and content-led demand gen, and email and nurture programmes through HubSpot, alongside more targeted ABM aimed at your priority accounts.
I can bring the same approach to your account list and campaign planning, whether that means starting from scratch or improving on something already in place.
PAID SOCIAL AND PPC MANAGEMENT
I plan, build and manage paid campaigns across LinkedIn, Google Ads, Meta and X, covering everything from campaign strategy and audience targeting through to ad copy, creative briefing and ongoing optimisation. I am comfortable owning a paid media budget directly, or working alongside a media agency to make sure spend is going where it should.
I keep a close eye on performance and adjust campaigns as I go. This includes regular reporting so you can see what is working, what needs changing, and how paid activity is contributing to pipeline.
ORGANIC SOCIAL MEDIA
I plan and run organic social media activity, primarily on LinkedIn, covering content planning, writing and posting, as well as growing and engaging an audience over time. This can be for a company page, a founder or executive profile, or both.
I create content that reflects how your business actually talks to customers. I can work from an existing content plan or build one from scratch, and I am happy managing this alongside other freelance or in-house team members.
AI TOOLING AND MARKETING AUTOMATION
I build practical AI tools and agents that make a marketing function more efficient, from automated reporting to competitor monitoring and content creation support. These are built to solve a specific, everyday problem your team is facing.
This is particularly useful for smaller teams who need to get more done without adding headcount. I can identify where AI will save time in your marketing operation and build the tools to do it.