CV
Experience
January 2024 - June 2026
DIGITAL MARKETING AND DEMAND GENERATOR DIRECTOR
Sapio Sciences (Scientific and laboratory SaaS)
London/Remote
NB - Role ended due to mass company-wide redundancies.
As digital marketing and demand generation director at Sapio Sciences, I transformed the efficacy of our digital marketing activity, increasing pipeline revenue by 25% YoY and ARR by 30% YoY.
My digital marketing activity was responsible for $27m in pipeline revenue, representing 66% of total pipeline, resulting in $17.6m closed won revenue. My LinkedIn campaigns contributed 13.5% to overall pipeline revenue.
I also transformed our approach to SEO, resulting in a 160% increase in ranked keywords and 80% increase in keyword traffic.
And I led the development of agentic AI within the marketing team. I developed a range of agentic marketing tools, such as automated Hubspot<>Slack reporting; competitor monitoring; and agent overview
dashboard; a content creation tool; and a website performance monitoring
tool.
March 2023 - December 2023
DIRECTOR OF MARKETING
Nautilus Labs (Maritime shipping SaaS)
London/Remote
NB - Role ended due to mass company-wide redundancies.
As Director of Marketing at Nautilus Labs I led a team of three marketing and design specialists. The remit of my role covered the entire marketing function, with a particular focus on awareness, demand generation, and brand building.
In my time at Nautilus Labs I managed an entire company rebrand, redesigned the website, launched multiple successful campaigns and increased organic traffic by 33%.
August 2022 - March 2023
HEAD OF MARKETING
Encord (AI computer vision training software)
London
As Head of Marketing at Encord I was the first marketing hire, and have built out the function to a team of four. My current focus is creating an inbound lead machine, a highly converting website, and an eye-catching brand.
To date this has increased organic traffic by 500% and doubled on-page conversion rates, contributing to month-on-month pipeline growth.
September 2021 - August 2022
HEAD OF MARKETING
Faculty (AI consultancy)
London
As Head of Marketing at Faculty, an applied AI scale-up, I led a six-person marketing team. In this role, I was responsible for setting the marketing strategy and actively executing this strategy alongside the rest of my team.
During my time at Faculty, I helped define the overall brand and GTM strategy. I also implemented a lead scoring and allocation framework in Hubspot.
October 2019 - September 2021
GLOBAL MARKETING MANAGER
Dialog Solutions (Pharma and scientific research software)
London
As Global Marketing Manager for Dialog Solutions, I was responsible for all marketing activities. My role covered a range of tasks, from planning and budgeting to creating long and short-form content.
I also relaunched the Dialog Solutions brand and created a new website. Despite being the only person on the marketing team, I delivered a 230% return on marketing spend and a 200% increase in SQLs.
February 2017 - October 2019
ASSOCIATE DIRECTOR
Golin (Full-service marketing agency)
London
At Golin I headed up several key technology accounts where I was responsible for the overall success of the account and managing large teams to help achieve the client’s goals.
My client portfolio at Golin included a range of global technology brands such as Dimension Data, NTT, Oracle, Garmin and Siemens.
Education
2004 - 2008
THE UNIVERSITY OF READING
LLB (Hons) Law with Legal Studies in Europe
Upper Second Class
2006 - 2007
UNIVERSITÉ PARIS X
Diploma in French Legal Studies (Diplôme d'études juridiques françaises)
Qualifications
CIM Chartered Marketer
Hubspot Inbound Certification
Google Analytics Individual Qualification
Account Based Marketing Fundamentals course, LinkedIn
Marketing Tools: SEO course, LinkedIn
Skills
Deep experience of paid media including LinkedIn, Twitter, and Google Ads
Highly proficient in Microsoft Office and Google Suite
Proficient in SEMRush, Google Search Console, and Google Analytics
Good working knowledge of Adobe Illustrator, Adobe InDesign, and Figma
Experienced in using AI to make marketing more efficient and effective, including the creation of cloud-based AI agents.
Experienced in using Wordpress and Wix CMS to build and maintain websites.