Fractional B2B Marketing Director for Growing Tech Companies
A fractional B2B marketing director is a senior marketing professional providing part-time marketing support to businesses that don’t have the resources for a full-time marketing professional.
Through High & Low Marketing I provide this fractional B2B marketing director support to growing technology and SaaS companies. This covers everything from the highs of GTM strategy and campaign planning to low-level tactical execution.
I’m a revenue-focused and AI-native fractional B2B marketing director, using clear processes and playbooks to deliver results for my clients.
With me, you get a Chartered Marketer providing world-class marketing talent without the cost and overheads of a full-time employee, whether on a freelance or fractional basis.
When I work with my clients as a fractional marketing director, I deliver whatever is needed to increase their pipeline and hit their marketing goals. This covers everything from the highs of GTM strategy and campaign planning to low-level tactical execution.
I’ve been working in B2B marketing for over 15 years. I’ve built successful marketing functions from the ground up, and managed large, existing marketing teams.
As a fractional B2B marketing director, my favourite aspect of this role is being able to get involved in every part of the marketing mix. I enjoy getting into the day-to-day minutiae of the marketing department, whether that’s crafting a perfect paid media post, setting up conversion tracking, or updating a webpage.
But I’m also very aware of the importance of getting strategic marketing fundamentals in place. I’ve seen first-hand the impact it has if a marketing team doesn’t understand who it is targeting, how they talk about the company and product, or the results they’re trying to achieve.
Your Freelance Marketing Director
How I Work
There’s no single way to do fractional B2B marketing. For clients that don’t have any marketing in place, or need to reassess what they’re doing, I offer an established playbook to get you from zero to revenue.
And for clients that have a marketing function, I can be dropped in to provide interim support.
What I Do
As a fractional B2B marketing director I deliver a wide range of services for my clients.
At one end of the spectrum this includes messaging, positioning, campaign planning, an persona/ICP creation.
And at the other end this includes paid media campaign creation, PPC, social media, website management, marketing operations, and reporting.
Choosing a Part-Time Marketing Director
Choosing a part-time (fractional) marketing director, especially one specializing in B2B, can be a challenge. Often, you’ll need someone that has the strategic, director-level experience, but is also willing to do the tasks that would be given to a more junior member of a marketing team. At the same time, you won’t often need the experience (and cost) of a genuine fractional CMO.
Through High & Low Marketing I give growth stage B2B companies the experience of a fractional marketing director, combined with the hands-on practicality of a marketing manager. But I also deliver a strong sense of pragmatism - I do what needs to be done to get your company the marketing results it needs.
Take a look below to see what you’d be getting when you work with High & Low Marketing:
Revenue Focused
Ultimately, impact on revenue is the only thing on which B2B marketing should be focused. All other activities are important, but they should feed into revenue.
I’ve helped global tech companies increase their revenue by 25% YoY and I’ve been responsible for generating millions of dollars of revenue from my digital marketing activity.
Results Driven
Modern marketing is a numbers game. You need to show the results of your marketing activity and explain why it was worth doing in the first place.
All of my client activity is clearly linked to a demonstrable result. I’ve helped global companies increase their SQLs by 250%, grow organic traffic by 500%, and double on-page conversion rates.
Process-Oriented
Marketing activity without a plan is often a waste of time and money. For clients with very little existing marketing support, I have clear playbooks to get them from overarching strategy to tactical execution.
And for clients with an existing marketing function, I’ll make sure what I do is aligned with existing plans, but with the benefit of my long experience as a B2B marketing director.
AI-Literate
AI is a game-changer for small and under-resourced marketing teams. But it is also the victim of LinkedIn hype and hyperbole.
I build marketing AI tools and agents that solve the problems my clients are facing, from creating CRM reports your leadership team can understand to tracking competitors and creating quality AI-generated content.
15+ Years of Experience
I’ve been working in B2B marketing for over 15 years, in global businesses and transformative startups as well as PR and marketing agencies.
I have a broad understanding of many areas of technology, and as a fractional B2B marketing director I quickly get up to speed when working with a new client
Learn how a part-time marketing director can help your business
If you’re a growing technology business and want to understand how a fractional B2B marketing director can help you, fill out the form to book an initial 30 minute consultation.